Many senior leaders struggle to grasp how AI can help their business. As a result, there is skepticism around the integration of AI at the C-level.

The hype cycle for GenAI has more or less passed its peak, leaving the perception in some quarters that it is a solution looking for a problem. Industry opinion formers like Goldman Sachs and Sequoia Capital have warned that widespread AI introduction is a lot further off than was anticipated, a viewpoint which has been leaped upon eagerly by C-suite executives out of their comfort zone.

New apps and frameworks are being released all the time along with hardware specs as well as energy and cooling requirements, which all contribute to the confusion. Combine that with the risk, cost and disruption of introducing AI, and C-suite skepticism is easy to understand.

C-suite executives often find machine learning applications outside of GenAI more compelling and understandable, depending on the industry. Helping the C-level understand the business value of AI and showcasing its impact on key business challenges or how it can contribute to strategic goals may be a better way to secure buy-in and funding.

Based on my experience, here are some suggestions to overcome resistance to AI and get buy-in from your senior team.

Read the rest of Hugo Farinha's piece on getting C-Suite buy-in for AI on Forbes.